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ABOUT

Joseph B. Jackson

Brand Strategist

Resume

 

An avid "Protector of the Brand", Joseph Jackson has established himself as a premiere Media & Marketing Professional.


While only a senior in High School Joseph was promoted to a top leadership position at Unity in the Community, a non-profit organization that strived to give young adults positive alternatives to negative behavior. Joseph was Chairman over several committees including Unity’s annual Youth Conference and Positive Prom. Not only did Joseph play an active role in the boardroom, but he also displayed his creative abilities while promoting and hosting many events.
 
Prior to attending Madison Media Institute for broadcasting, Joseph was a founding member of Blood Related Outreach, an independent entertainment group that wrote, produced and performed positive and inspirational music and stage plays. During his time with Blood Related Outreach, he developed promotional campaigns that penetrated the core of communities in turmoil and despair. In light of the success of these campaigns Blood Related partnered with former gang leader turned community activist Nicky Cruz and his organization Nicky Cruz Outreach. This partnership proved to be an unstoppable force bringing positive change to communities throughout the United States, using commercials, stage plays, live performances and door to door campaigning.
 
Mr. Jackson has also been the creative source behind several local and regional commercials, lending his copywriting and production skills for notable clients including Atlanta’s Hartsfield International Airport, City of Milwaukee, Doritos and Gladys Knight’s Chicken and Waffles.  His creativity and integrity have allowed Mr. Jackson to become a go-to individual whenever out of the box ideas are needed.
 
An Alumnus of Howard University's School of Communications, Mr. Jackson excelled and exceeded expectations as Promotions Director of WHBC Howard Radio. During his tenure he created and developed several groundbreaking events including Howard's Hottest, the ultimate artist, producer & DJ showcase. Dubbed as the "Promo Monster", through his innovation and creative flare, Jackson turned a struggling radio station into a major media force increasing station visibility and profitability by 50%, which played a key role in the station acquiring its own Sirius XM satellite radio channel 96.3 HD3.
 
During his time as a BET College Marketing Representative, he contributed to record breaking ratings of multiple shows on the network through creative social media campaigns and on campus fan interactive contests and giveaways. Even as an intern he was allowed to contribute in major boardroom decisions as he was respected by many top executives at the network for his forward-thinking ideas.
 
He continued to achieve remarkable accomplishments as a Def Jam College & Lifestyle Marketing Representative bringing some of music's biggest names like Rick Ross, 2 Chainz, Janelle Monae, J Cole and Raheem Devaughn to Howard University. He also coordinated many on-air phone interview opportunities for artist including Young Dro and Tracy T.
 
Mr. Jackson has served as Brand Consultant for Picture Dis Photography & Publishing, in charge of a massive overhaul of the company's image and total messaging. He also serves as a Chief Brand Strategist for Grammy Award Winning Producer and Actor Xavier "Zaytoven" Dotson and is a founding member of the Zay Area Foundation, created to highlight the philanthropic efforts of the musician.  

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In 2016, Mr. Jackson founded Legacy Season Incorporated, a non-profit organization created to develop the next generation of leaders through political & social activism, financial literacy and educational empowerment. 
 
A JACKson of all trades, Joseph Jackson is determined to capitalize on every opportunity to use his talents and gifts. Coining the phase "Legacy Season", Jackson is poised to leave behind a legacy of excellence in truth and service.
 

 

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